44 Strategies to Attract New Patients with a 'New Patient Machine' in 2023

Attracting new patients has always been a challenge for healthcare practices, especially in today’s competitive market. But what if there was a solution to streamline the process and make it easier for dental, chiropractic, and acupuncture practices to grow their patient base?

Enter the “New Patient Machine,” a comprehensive marketing solution that addresses the unique needs of these healthcare providers to not only attract new patients but also retain existing ones. In this blog post, we will explore the many aspects of a new patient machine, from customized marketing services and innovative coaching to leveraging the power of online reviews and testimonials.

Get ready to discover the strategies that can transform your practice and help you thrive in the competitive healthcare landscape.

Key Takeaways

The new patient machine concept provides healthcare practices with effective tools and strategies to attract prospective patients.

Customized marketing services, digital marketing strategies, consumer psychology & education, online reviews/testimonials, and non-clinical skill sets can help foster growth in dental practices.

Measuring success through KPIs enables data-driven decisions for optimizing efforts to acquire & retain new patients.

The Power of a New Patient Machine

The new patient machine concept focuses on equipping healthcare practices with effective tools and strategies to draw prospective patients.

These machines are designed to deliver customized marketing services tailored to the specific needs of healthcare providers, ensuring that efforts are directed toward the target audience for maximum impact.

With the right approach, a new patient machine can streamline patient acquisition, making it easier for dental, chiropractic, and acupuncture practices to grow and succeed.

Numerous healthcare providers have recognized and harnessed the potential of the new patient machine, gaining valuable insights and expertise from companies such as New Patient Group. Founded by Brian Wright, the New Patient Group is a transformational coaching and marketing company that specializes in helping healthcare practices optimize their marketing efforts, attract new patients, and retain existing ones.

By tuning in to the New Patient Group Podcast, dental, chiropractic, and acupuncture practices can maintain a competitive edge and guarantee continuous growth by implementing the innovative strategies offered by a new patient machine.

Customized Marketing Services

In the world of healthcare marketing, one size does not fit all. Unique practices require tailored marketing services to effectively reach their target audience and convert potential patients into loyal customers.

A new patient machine offers specialized and personalized marketing services to cater to the unique needs of dental, chiropractic, and other healthcare providers.

By adapting marketing strategies to suit the specific requirements of each practice, the new patient machine can effectively draw in more patients and help healthcare practices grow.

  • Customized dental marketing services may include:
  • Optimizing a Google Business Profile for dental offices
  • Generating downloadable content to capture leads
  • Creating engaging and informative landing pages to pique the interest of potential patients
  • Geotargeting to fine-tune marketing efforts and appeal to the local audience

By employing tailored marketing services, dental, chiropractic services, and acupuncture practices can ensure that their marketing efforts are efficient and yield the desired results.

Streamlined Patient Acquisition

While attracting new patients remains a priority for all healthcare practices, a new patient machine can notably streamline the process.

By offering customized marketing services and social media ad management, a new patient machine can effectively manage, post, and schedule advertisements on various social media platforms, reaching a broader audience and drawing in potential patients.

Additionally, the new patient machine can help practices optimize their lead follow-up process, ensuring that no opportunities are missed.

Remarketing campaigns can also be employed to target visitors who have not yet become leads, providing an opportunity to attract new patients.

Educational videos, for example, can provide valuable information and establish a connection with the practice, thus aiding in the attraction of new patients.

By leveraging social media advertising and other digital marketing strategies, a new patient machine can streamline patient acquisition and make it easier for dental, chiropractic, and acupuncture practices to grow and thrive.

Transforming Your Dental Chiropractic or Acupuncture Practice with Innovative Coaching

In addition to marketing, another critical aspect of attracting and retaining patients is the quality of the patient experience. Innovative coaching can play a vital role in improving non-clinical skills and understanding consumer psychology, leading to better patient acquisition and retention.

Coaches can assist healthcare practices in developing necessary skills and fostering patient loyalty by providing guidance and support in communication, problem-solving, and patient education.

For dental, chiropractic, and acupuncture practices looking to surpass their current levels and attain previously unattainable outcomes, transformational coaching is the key. The Private Client Coaching program, for example, offers numerous benefits, such as:

  • Increased efficiency
  • Profitability
  • Team culture
  • Conversion
  • Same day starts

New patient referrals


By investing in innovative coaching, healthcare practices can transform their operations, attract more patients, and achieve long-term business growth.

Non-Clinical Skill Sets

While clinical expertise is undoubtedly essential in healthcare practices, non-clinical skill sets also play a crucial role in providing a positive patient experience and fostering patient loyalty. A successful healthcare provider relies on healthcare expertise, including skills such as:


interpersonal communication

practice-based learning

systems-based thinking

adaptability to change

By developing and maintaining these non-clinical skills, dental, chiropractic, and acupuncture practices can ensure that patients receive the highest quality of care possible.

Moreover, these skills help create a positive atmosphere for both patients and staff, building trust and confidence in the dental practice. In turn, this can lead to improved patient experiences, increased patient retention, and a more successful practice overall.

Consumer Psychology and Education

Comprehending consumer psychology and patient education plays a significant role in attracting and retaining new patients. By gaining insight into patients’ motivations, preferences, and decision-making processes, healthcare practices can effectively appeal to and retain patients. Patient education, on the other hand, is vital in building trust and demonstrating the value of the services offered.

Providing educational materials, hosting seminars and workshops, and developing online resources can all contribute to better patient education and understanding.

Patient testimonials and reviews can also help build trust and demonstrate the value of the services offered. By focusing on consumer psychology and education, dental, chiropractic, and acupuncture practices can increase patient satisfaction, boost patient loyalty, and ultimately attract more patients.

Leveraging Online Reviews and Testimonials

In the digital age, online reviews and testimonials play a significant role in attracting new patients. Research has found that 84% of individuals regard online reviews with the same level of trust as personal recommendations. As a result, harnessing online reviews and testimonials becomes imperative for dental, chiropractic, and acupuncture practices aiming to expand their patient base.

Some strategies that can be employed to attract new patients through online reviews include:

Displaying reviews on the practice’s website

Actively promoting positive reviews

Strengthening online presence

Engaging with patients through reviews

Enhancing brand reputation

By focusing on these aspects, healthcare practices can create a strong online presence and reputation that will draw in potential patients and grow their practice.

Encouraging Positive Feedback

A crucial part of harnessing online reviews and testimonials involves motivating patients to provide positive feedback. Healthcare practices can reach out to loyal patients and ask if they would be willing to be featured on the website with a picture and a brief testimonial.

Offering incentives for providing feedback can also increase the likelihood of obtaining reviews. However, it is important to offer fair incentives and avoid offering incentives for positive reviews online, as this may lead to distorted and less accurate feedback.

Patient satisfaction is essential in creating positive client feedback in healthcare practices. When patients are content with their experience, they are more likely to provide positive feedback and recommendations.

Positive client feedback not only boosts the reputation of the healthcare practice but also draws in new patients. Additionally, it aids in enhancing the quality of care and pinpointing areas for improvement.

Patient satisfaction is a beneficial tool for healthcare practices to boost patient experience and foster positive client feedback.

Responding to Negative Reviews

Addressing negative feedback in a professional and constructive manner is equally important as positive reviews and testimonials for drawing new patients.

Responding to negative reviews demonstrates a practice’s commitment to improvement and maintaining high standards of care. Approximately 97% of individuals who read reviews will also read review responses, making it vital to handle negative feedback appropriately.

Effective techniques for responding to negative online reviews in healthcare include:

Acknowledging the issue and apologizing

Responding promptly

Remaining positive and kind

Asking for feedback

Having a process in place to address negative reviews

By showing empathy and taking corrective actions, healthcare practices can turn negative feedback into an opportunity for growth and improvement, ultimately enhancing the patient experience and attracting more patients.

Digital Marketing Strategies for New Patient Acquisition

Beyond harnessing online reviews and testimonials, multiple other digital marketing strategies can assist healthcare practices in attracting new patients. Some of these strategies include:

Leveraging social media platforms such as TikTok to build an engaged following

Utilizing programmatic advertising to target potential patients

Optimizing websites for search engine visibility

By employing a combination of these digital marketing strategies, dental, chiropractic, and acupuncture practices can reach a wider audience and effectively attract new patients.

Implementing a variety of digital marketing strategies can help healthcare practices stay ahead of the competition and ensure sustained growth.

Whether it’s creating engaging content on social media, utilizing search engine optimization techniques, or employing targeted advertising campaigns, a well-rounded digital marketing strategy is crucial for attracting new patients and growing a successful practice.

Website Optimization

Creating a well-designed, user-friendly website is crucial for drawing new patients and forging a robust online presence. Website optimization involves several aspects, such as:

Creating a mobile-friendly website

Optimizing page loading speed

Utilizing relevant keywords

Optimizing images

Establishing a clear navigation structure

By focusing on these elements, healthcare practices can create a website that not only looks professional but also provides a seamless user experience for potential patients.

Some examples of successful website optimization strategies include:

Creating a blog

Optimizing for local search

Utilizing social media

Developing a content marketing strategy

Implementing online marketing techniques

By implementing these strategies, dental, chiropractic, and acupuncture practices can improve their website’s performance, increase online visibility, and ultimately attract more patients.

Content Marketing

Content marketing constitutes a vital element of a successful digital marketing strategy for healthcare practices.

By creating valuable, informative content, practices can not only educate potential patients but also build trust and credibility. Some types of content that healthcare practices can use to provide valuable and informative information include:

Blog posts on pertinent medical topics

Educational materials for patients and physicians

Infographics to simplify intricate medical concepts

Real-life success stories and case studies

By focusing on creating high-quality, engaging content, dental, chiropractic, and acupuncture practices can attract new patients and keep existing ones informed and engaged.

Furthermore, content marketing can help improve search engine rankings, making it easier for potential patients to find the practice online.

Social Media Advertising

Another potent strategy for reaching a broader audience and drawing new patients is social media advertising.

Platforms such as Facebook, Instagram, and LinkedIn offer targeted advertising options that can help healthcare practices reach potential patients based on demographics, interests, and behaviors.

By investing in social media ads, practices can expand their reach beyond their current network and capture the attention of potential patients.

Extending Facebook ads to Instagram, for instance, can significantly broaden reach and increase the chances of attracting new patients. Leveraging Facebook’s algorithm for targeting can help identify more potential patients that resemble those submitting leads or the existing patient base.

By implementing social media advertising strategies, dental, chiropractic, and acupuncture practices can effectively reach a wider audience and grow their patient base.

Measuring the Success of Your New Patient Machine

For any dental, chiropractic, or acupuncture practice aiming to grow, tracking the progress of marketing efforts is indispensable.

By measuring the success of their new patient machine, healthcare practices can identify areas of improvement, adjust strategies based on data, and optimize their marketing efforts for better patient acquisition.

Analyzing data points such as:

new patient inquiries

conversion rate

cost per acquisition

return on investment (ROI)

patient retention rate

patient satisfaction

referral rate

A marketing company bringing valuable insights into the effectiveness of marketing strategies can provide significant benefits to businesses.

Adjusting marketing strategies based on data can involve:

Examining customer feedback

Enhancing website content

Targeting particular audiences

Experimenting with different marketing channels

By using data to make informed decisions, healthcare practices can optimize their marketing strategies and effectively attract and retain new patients.

Key Performance Indicators (KPIs)

For measuring the success of marketing endeavors in healthcare practices, identification and monitoring of Key Performance Indicators (KPIs) is vital. Some important KPIs to consider are:

Leads by type

Cost per lead

Website visitor to lead conversion rate

Lead conversion rate by source

New patient conversion rate

These KPIs provide insight into the effectiveness of marketing strategies in generating new patients and driving growth in medical practices.

By defining clear targets and monitoring these key performance indicators (KPIs), dental, chiropractic, and acupuncture practices can:

Evaluate the performance of their marketing strategies

Pinpoint areas needing improvement

Make data-driven decisions to propel success in their practices

Monitoring KPIs helps practices ensure that their marketing efforts are efficient, targeted, and ultimately successful in attracting new patients and growing their practice.

Adjusting Strategies Based on Data

For optimizing patient acquisition efforts in dental, chiropractic, and acupuncture practices, data-driven adjustments of marketing strategies are crucial. Practices can analyze data to gain insights into:

Patient demographics

Referral sources

Conversion rates

Return on investment

These insights can help practices make informed decisions about their marketing strategies.

By analyzing the pertinent data points, healthcare practices can make informed decisions and adjust their marketing strategies to effectively attract new patients.

This may involve enhancing website content, focusing on specific marketing channels, or targeting particular audiences. By making data-driven choices, healthcare practices can enhance their marketing strategies and successfully attract and retain new patients.

Case Studies: Dental Chiropractic & Acupuncture Practices Thriving with a New Patient Machine

Healthcare practices that have successfully implemented a new patient machine offer real-life examples that can inspire and motivate others aiming to attract and retain new patients.

These case studies demonstrate the power and effectiveness of a new patient machine in helping dental, chiropractic, and acupuncture practices grow and thrive, while also catering to their existing patients.

For example, Transformational Acupuncture and The Chinese Acupuncture Clinic are two acupuncture practices that have effectively leveraged online reviews and testimonials to grow their patient base. By incorporating the strategies and techniques discussed in this blog post, these practices have experienced success in attracting new patients and retaining existing ones.

These case studies serve as a testament to the power of a new patient machine in transforming healthcare practices and helping them achieve long-term success.


In conclusion, dental, chiropractic, and acupuncture practices can greatly benefit from implementing a new patient machine to attract and retain new patients.

By utilizing customized marketing services, innovative coaching, leveraging online reviews and testimonials, and incorporating various digital marketing strategies, healthcare practices can effectively grow their patient base and maintain long-term success.

Embracing the power of a new patient machine, combined with ongoing optimization and data-driven adjustments, can transform healthcare practices and help them thrive in the competitive healthcare landscape. The future is bright for those who harness the potential of a new patient machine and invest in the growth of their practice.

Frequently Asked Questions

How do I market my new clinic?

To market your new clinic, start by focusing on word-of-mouth marketing and email campaigns. Additionally, leverage the power of social media, SEO research tools, patient testimonials, blog posts, and staff bios to reach out to potential customers. Finally, don't forget to network with industry partners and get involved in your local community.

What is marketing?

Marketing is the strategic and tactical approach used by dental chiropractic and acupuncture practices and clinics to acquire and retain new patients, as well as increase brand awareness. Its ultimate aim is to get potential customers to make a call or book an online appointment.

How do healthcare businesses get clients?

Healthcare businesses can reach potential clients through online directories like Healthgrades, Vitals, and WebMD by creating profiles and listing their practice information. This allows them to easily connect with and promote their services to those looking for medical care.

What is a new patient machine?

A new patient machine is a marketing solution designed to help healthcare businesses attract and retain patients.